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Shopify provides a comprehensive commerce platform that helps merchants unify their commerce activities. In addition to its many features, the platform also has a series of tools for merchants to build and customize online stores, in multiple locations (including web, mobile, social media, online marketplaces and other online locations (“Online Services”) and offline locations (“POS Services”)) to make sales, manage products, inventory, payments, shipments, shipping, campaigns, marketing and advertising, and interact with existing and potential customers.